1. About This Policy
This Cookie Policy sets out how 4YOU2COLLECT LTD, a company registered in England and Wales under company number 15297950 and trading as Valletiq (“Valletiq”, “we”, “us”, or “our”), makes use of cookies and comparable tracking technologies on www.valletiq.com (the “Website”).
Valletiq operates the Website as an authorised agent of Marvli Payment OÜ (Estonian registration number 16338540). This policy should be read together with our Privacy Policy and Terms of Use, which together form the complete picture of how we handle your data.
2. Understanding Cookies
A cookie is a small text file that a website places on your device (desktop, laptop, smartphone, or tablet) when you visit. Cookies serve a range of purposes: they can make a website work correctly, help us understand how visitors use our platform, and enable us to present content or advertising that may be relevant to you.
In addition to cookies in the traditional sense, we also employ related technologies such as:
Web beacons — tiny transparent image files embedded in web pages or emails, used to track when a page or message has been opened;
Local storage objects — data stored directly in your browser rather than in a cookie, used to retain settings or state between sessions;
Session identifiers — temporary tokens that expire once you close your browser, used to maintain your login state.
Throughout this policy, the term “cookies” is used to refer collectively to all of these technologies.
3. How We Classify Cookies
We organise the cookies we use into four categories, in line with the guidance issued by the UK Information Commissioner’s Office (ICO) under the Privacy and Electronic Communications Regulations 2003 (PECR) and the UK GDPR.
3.1 Essential Cookies
These are the foundational cookies that allow the Website to function at a basic level. They handle tasks such as managing your session when you log in, verifying your identity for security purposes, and preventing fraudulent activity. If these cookies are blocked, core features of the Website — including account access and secure transactions — will not work.
Legal basis: No consent is required for strictly necessary cookies. Under Regulation 6(4) of PECR, cookies that are essential to a service explicitly requested by the user are exempt from the consent requirement.
3.2 Performance & Analytics Cookies
These cookies help us understand how visitors interact with the Website. The data collected — such as pages visited, session duration, and error occurrences — is aggregated and does not identify any individual. We use this information to monitor technical performance and to identify opportunities to improve the experience for all users.
We currently use Google Analytics, provided by Google Ireland Limited (Gordon House, Barrow Street, Dublin 4, Ireland). Data processed by Google Analytics may be transferred outside the UK; such transfers are subject to appropriate safeguards in accordance with applicable data protection law.
Legal basis: Your consent, which you can withdraw at any time.
3.3 Functional Cookies
Functional cookies allow the Website to remember choices you have made during your visit — for instance, your preferred language, display settings, or whether you have accepted certain terms. Some functional cookies may be set by third-party services we have embedded in our pages. Where this is the case, those providers’ own cookie or privacy policies will also apply.
Legal basis: Your consent, which you can withdraw at any time.
3.4 Marketing & Targeting Cookies
Marketing cookies are used to build a profile of your interests based on your browsing behaviour on our Website. This may include the pages you visit and the links you click. Information gathered through these cookies may be used to show you advertising that is more relevant to you, either on our Website or on other platforms. This information may be shared with advertising partners.
We may use tools such as the Facebook Pixel, provided by Meta Platforms Ireland Limited (Merrion Road, Dublin 4, D04 X2K5, Ireland).
Legal basis: Your consent, which you can withdraw at any time.
4. Your Consent
When you first arrive at the Website, a cookie consent notice will appear. This notice gives you the opportunity to accept all cookie categories, decline non-essential cookies, or tailor your preferences by category.
For cookies that require consent, we rely on the following legal framework:
The UK General Data Protection Regulation (UK GDPR), as retained in domestic law by the European Union (Withdrawal) Act 2018;
The Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended (PECR);
The Data Protection Act 2018.
Your consent must be freely given, specific, informed, and unambiguous. You are not required to accept any category other than strictly necessary cookies in order to use the Website, though some features may be limited.
5. Controlling Your Cookie Preferences
You have several routes through which you can manage or withdraw your consent for cookies.
5.1 Using Our Cookie Preference Tool
You can revisit and update your cookie preferences at any point by clicking the “Cookie Settings” option in the footer of our Website. Changes take effect as soon as you save your updated preferences.
5.2 Your Browser Controls
Most web browsers include built-in settings that allow you to manage cookies. The steps vary depending on which browser you use, but general guidance can be found via the links below:
Google Chrome: go to Settings, then Privacy and Security, then Cookies and other site data;
Mozilla Firefox: go to Options, then Privacy & Security, then Cookies and Site Data;
Apple Safari: go to Preferences, then Privacy, then Manage Website Data;
Microsoft Edge: go to Settings, then Cookies and Site Permissions.
Please be aware that disabling all cookies may affect the functionality of parts of the Website — particularly account login and transactional features.
5.3 Third-Party Opt-Out Options
You may also limit the use of analytics or advertising cookies directly through the tools provided by third-party platforms:
Google Analytics: tools.google.com/dlpage/gaoptout
Meta / Facebook advertising preferences: facebook.com/settings?tab=ads
Your Online Choices (for EU/UK digital advertising): youronlinechoices.com
6. Updates to This Policy
We may revise this Cookie Policy periodically to reflect changes in the law, in the technologies we use, or in our business operations. Any revised version will be published on this page with an updated date at the top. Where a change is material — for example, if we begin using a new category of cookies — we will draw it to your attention prominently, including by refreshing the cookie consent banner.
We encourage you to check this page from time to time so that you remain informed about our current practices.
7. Governing Law
This Cookie Policy, and any dispute or claim arising in connection with it (including non-contractual disputes or claims), is governed by and construed in accordance with the laws of England and Wales. The courts of England and Wales have exclusive jurisdiction over any such dispute.
8. How to Reach Us
If you have a question about this Cookie Policy or wish to exercise any of your rights, please contact us using the details below:
4YOU2COLLECT LTD (trading as Valletiq)
Dept 6186 43 Owston Road, Carcroft, Doncaster, United Kingdom, DN6 8DA
Company number: 15297950
Website: www.valletiq.com
Email: [email protected]
Telephone: +44 7458 148092